Businesses Should Set New Year’s Resolutions Too!

Compared to challenging personal resolutions we often make like quitting smoking or losing weight, here are three easily obtainable New Year’s Resolutions for your business:

1.    Save your company money:  Invest the time to listen to new vendor’s pitches—they will most likely cut you great deals to win your business. Then, negotiate prices for the biggest buying picture for the year, the quarter, whatever time frame makes sense. Changing suppliers can be stressful and risky so check websites for testimonials and, of course, Google and Yelp for more first-hand feedback on your prospective partner. Then, build those relationships throughout the year by sending the new vendor the business!

2.    Clean out unused office equipment and supplies (you will never ever need those countless hanging folders again, really):  Give and get by donating those valuable items then promote your goodwill internally and through local media outlets. Or, sell off the items and donate the proceeds to a local school, food bank or other organization that fits with your company culture. Maybe use the funds to support an in-house celebration in a now-spacious lunchroom or supply room?!

3.    Freshen up the visual appeal of your business:  By thoughtfully placing affordable wall murals, canvas prints and floor graphics with attractive, relevant signage, you can effectively use your wall and floor space to reinforce your branding with the key messages you want to convey to your employees and visitors. Check out How the Color of Your Office Impacts ProductivityHow the Color of Your Office Impacts Productivity published by Entrepreneur Magazine for more information on color theory.

These resolutions are a piece of cake compared to dieting! (Did someone just say cake?!)

SpeedPro Imaging of Denver has worked with hospitals, schools, corporations, advertising agencies, casinos, real estate companies, lawyers, and shopping centers to visually add interest to lobbies, conference rooms, hallways, elevators (doors and interiors), windows (inside and out), and cafeterias. 

Then our clients come back to us to provide great big graphics for internal and external special events and to wrap their fleets! 

Check out our impressive and extensive portfolio then contact us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net

Convey Your Business’ Market Position with Your Vehicles

When you arrive at your customer’s residence and expect to be welcomed and trusted to be let onto their property, you better believe they are looking closely at your vehicle. So use it to claim your market position.

If your business is named Budget Plumbing, a few simple decals with your logo, phone number and web address are appropriate and what bargain-hunters want to see and will choose. On the other end of the scale, if you’re a high-end bathroom remodeler, for example, you can show two key visuals that tell a before and after story and still have room to list the high-end neighborhoods you serve (or want to!). 

If you’re in real estate, you can convey the type of listings you want with the impression your vehicle gives off:  a Mini Cooper with cheery decals conveys fun and modern but frugal; a fully wrapped Lexus with metallic accents projects high-end and successful. 

It’s Your Reputation and Your Vendors

Your wrap graphic designer/printer/installer should understand that your reputation is riding on the quality and visual interest your wrap conveys. If you’re a memory care facility, a calm palette with basic information may be appropriate. If you’re a hard rock radio station, well, the sky’s the limit.

At the same time, your vendors’ reputation is out there every day too. Is the install done perfectly? Do all the colors match exactly from truck to truck? What about maintenance? How will wraps affect the paint or not? What about removing the wrap because the company logo changed or they want to up their market position?

You can use your vehicle wrap to differentiate your brand from competitors by showing something unexpected or memorable such as a clever tagline or a one-line quote from a satisfied customer. By doing that thoughtfully, you can reinforce your brand and market position so what your customers think of you and what you want them to think become more closely aligned.

SpeedPro Imaging of Denver has worked with a fleet of one and fleets of 600. We’ve got your vehicles covered, you focus on your customers. Reach us at 303.426.4199, denver@denverspeedpro.com, www.denverfleetgraphics.com or www.speedprodenver.net