Convey Your Business’ Market Position with Your Vehicles

When you arrive at your customer’s residence and expect to be welcomed and trusted to be let onto their property, you better believe they are looking closely at your vehicle. So use it to claim your market position.

If your business is named Budget Plumbing, a few simple decals with your logo, phone number and web address are appropriate and what bargain-hunters want to see and will choose. On the other end of the scale, if you’re a high-end bathroom remodeler, for example, you can show two key visuals that tell a before and after story and still have room to list the high-end neighborhoods you serve (or want to!). 

If you’re in real estate, you can convey the type of listings you want with the impression your vehicle gives off:  a Mini Cooper with cheery decals conveys fun and modern but frugal; a fully wrapped Lexus with metallic accents projects high-end and successful. 

It’s Your Reputation and Your Vendors

Your wrap graphic designer/printer/installer should understand that your reputation is riding on the quality and visual interest your wrap conveys. If you’re a memory care facility, a calm palette with basic information may be appropriate. If you’re a hard rock radio station, well, the sky’s the limit.

At the same time, your vendors’ reputation is out there every day too. Is the install done perfectly? Do all the colors match exactly from truck to truck? What about maintenance? How will wraps affect the paint or not? What about removing the wrap because the company logo changed or they want to up their market position?

You can use your vehicle wrap to differentiate your brand from competitors by showing something unexpected or memorable such as a clever tagline or a one-line quote from a satisfied customer. By doing that thoughtfully, you can reinforce your brand and market position so what your customers think of you and what you want them to think become more closely aligned.

SpeedPro Imaging of Denver has worked with a fleet of one and fleets of 600. We’ve got your vehicles covered, you focus on your customers. Reach us at 303.426.4199, denver@denverspeedpro.com, www.denverfleetgraphics.com or www.speedprodenver.net

It’s a Wrap!

No, not a burrito, a Greek gyro or the end of filming a future hit movie. . . It’s your vehicle that will be a hit if you wrap it up.

Why Wrap?

Wraps are affordable and anytime you are out on a job, your prospects can “see” you at work or roaming around their neighborhood or territory. For already-distracted drivers whizzing by a billboard, a wrapped truck will be more memorable.

Build brand awareness by displaying your logo as unique moving billboards. It makes sense and will make you lots of cents! Here are more benefits to choosing vehicle wraps:

• You can show off examples of your work right on your vehicle
• You can easily and affordably have wraps and decals changed out
• Wraps also serve to protect the paint/finish of your vehicle--much like a clear-bra
• A website URL and phone number may be the top two visual priorities but that still leaves plenty of room to get creative and colorful (We typically recommend sparse copy. Too much information gets forgotten.)

Vehicle graphics are commonly regarded as one of the most effective forms of advertising with costs as low as 5 cents per thousand impressions

Rocky Mountain Custom Landscapes (RMCL) came to SpeedPro and requested a colorful wrap design and one that showcased their work. With a large box truck as a blank canvas, SpeedPro designers had a ball creating a unique and interesting wrap for an 18’ by 7’ box trailer. Our client was so happy with our work, here’s what he had to say:

“SpeedPro wrapped our entire fleet of trucks, box trucks and trailers and did it fast and affordably. Hands-down their graphic design services has made them our go-to vendor. We starting working with them several years ago after talking with other companies and have been consistently happy with their services.” – Jason Ulberg, Vice President/Owner, RMCL

SpeedPro has designed, produced and installed hundreds of wraps and decals on anything that moves (or doesn’t, we’ve wrapped mailboxes) including cars, trucks, trailers, food trucks, golf carts, boats and Zamobi’s. We’d love to provide you with a quote for your fleet of one or 1,000!

SpeedPro Imaging of Denver

speedprodenver.net

denver@speedprodenver.com

303.426.4199