Businesses Should Set New Year’s Resolutions Too!

Compared to challenging personal resolutions we often make like quitting smoking or losing weight, here are three easily obtainable New Year’s Resolutions for your business:

1.    Save your company money:  Invest the time to listen to new vendor’s pitches—they will most likely cut you great deals to win your business. Then, negotiate prices for the biggest buying picture for the year, the quarter, whatever time frame makes sense. Changing suppliers can be stressful and risky so check websites for testimonials and, of course, Google and Yelp for more first-hand feedback on your prospective partner. Then, build those relationships throughout the year by sending the new vendor the business!

2.    Clean out unused office equipment and supplies (you will never ever need those countless hanging folders again, really):  Give and get by donating those valuable items then promote your goodwill internally and through local media outlets. Or, sell off the items and donate the proceeds to a local school, food bank or other organization that fits with your company culture. Maybe use the funds to support an in-house celebration in a now-spacious lunchroom or supply room?!

3.    Freshen up the visual appeal of your business:  By thoughtfully placing affordable wall murals, canvas prints and floor graphics with attractive, relevant signage, you can effectively use your wall and floor space to reinforce your branding with the key messages you want to convey to your employees and visitors. Check out How the Color of Your Office Impacts ProductivityHow the Color of Your Office Impacts Productivity published by Entrepreneur Magazine for more information on color theory.

These resolutions are a piece of cake compared to dieting! (Did someone just say cake?!)

SpeedPro Imaging of Denver has worked with hospitals, schools, corporations, advertising agencies, casinos, real estate companies, lawyers, and shopping centers to visually add interest to lobbies, conference rooms, hallways, elevators (doors and interiors), windows (inside and out), and cafeterias. 

Then our clients come back to us to provide great big graphics for internal and external special events and to wrap their fleets! 

Check out our impressive and extensive portfolio then contact us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net

Retailers, We’ve Got Your Signage Covered: Inside, Outside, Offsite and On the Move

Let’s take a walk in your prospects shoes to “see” what they see:

We walk into a new store. The storefront images were eye-catching and we see an engaging graphic on the ground. We are intrigued enough to open the door with the business’ logo on it. There is a second entry with another transparent panel. There, we notice a frosted version of the logo prominently displayed.

After entry, signage behind the check-out and at counter-level is keeping us engaged, visually directing us and encouraging us to purchase.

As we move through the store, we see the logo boldly placed on glass jars and baggie labels for smaller items. We notice that even items like lighters and free samples are branded!

 We make our purchase and notice the clerk is tucking our items into a bag with a logo’d decal. Then, a custom “Thank You for Shopping at Acme” sign is the last impression as we walk out the door.

Now let’s go behind the scenes as the owner or store manager:

Off the retail floor, you may need signage in the form of high tack adhesive labels for inventory management, and poster-sized informational signs with employee rules. We also find fun, motivating messages about the stores’ culture.

Heading outside, there are many more branding opportunities:

If you’ve noticed colorful vehicles strategically parked but don’t yet have fully wrapped mobile advertising or even simple door decals, you are missing out on an inexpensive but highly effective opportunity. And, if you own the building or can lease any outdoor surfaces, visualize wall murals you have seen from down the street and see your own brand there!

Are fairs and festivals part of your marketing mix? Do you host parking lot events? Your logo’d tents with fluttering flags and tables with customized throws, skirts and runners are sure to enhance your visibility with a welcoming look that drives traffic.

SpeedPro Imaging of Denver can design, print and install every item listed in this blog for your shop. Reach us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net