Convey Your Business’ Market Position with Your Vehicles

When you arrive at your customer’s residence and expect to be welcomed and trusted to be let onto their property, you better believe they are looking closely at your vehicle. So use it to claim your market position.

If your business is named Budget Plumbing, a few simple decals with your logo, phone number and web address are appropriate and what bargain-hunters want to see and will choose. On the other end of the scale, if you’re a high-end bathroom remodeler, for example, you can show two key visuals that tell a before and after story and still have room to list the high-end neighborhoods you serve (or want to!). 

If you’re in real estate, you can convey the type of listings you want with the impression your vehicle gives off:  a Mini Cooper with cheery decals conveys fun and modern but frugal; a fully wrapped Lexus with metallic accents projects high-end and successful. 

It’s Your Reputation and Your Vendors

Your wrap graphic designer/printer/installer should understand that your reputation is riding on the quality and visual interest your wrap conveys. If you’re a memory care facility, a calm palette with basic information may be appropriate. If you’re a hard rock radio station, well, the sky’s the limit.

At the same time, your vendors’ reputation is out there every day too. Is the install done perfectly? Do all the colors match exactly from truck to truck? What about maintenance? How will wraps affect the paint or not? What about removing the wrap because the company logo changed or they want to up their market position?

You can use your vehicle wrap to differentiate your brand from competitors by showing something unexpected or memorable such as a clever tagline or a one-line quote from a satisfied customer. By doing that thoughtfully, you can reinforce your brand and market position so what your customers think of you and what you want them to think become more closely aligned.

SpeedPro Imaging of Denver has worked with a fleet of one and fleets of 600. We’ve got your vehicles covered, you focus on your customers. Reach us at 303.426.4199, denver@denverspeedpro.com, www.denverfleetgraphics.com or www.speedprodenver.net

Retailers, We’ve Got Your Signage Covered: Inside, Outside, Offsite and On the Move

Let’s take a walk in your prospects shoes to “see” what they see:

We walk into a new store. The storefront images were eye-catching and we see an engaging graphic on the ground. We are intrigued enough to open the door with the business’ logo on it. There is a second entry with another transparent panel. There, we notice a frosted version of the logo prominently displayed.

After entry, signage behind the check-out and at counter-level is keeping us engaged, visually directing us and encouraging us to purchase.

As we move through the store, we see the logo boldly placed on glass jars and baggie labels for smaller items. We notice that even items like lighters and free samples are branded!

 We make our purchase and notice the clerk is tucking our items into a bag with a logo’d decal. Then, a custom “Thank You for Shopping at Acme” sign is the last impression as we walk out the door.

Now let’s go behind the scenes as the owner or store manager:

Off the retail floor, you may need signage in the form of high tack adhesive labels for inventory management, and poster-sized informational signs with employee rules. We also find fun, motivating messages about the stores’ culture.

Heading outside, there are many more branding opportunities:

If you’ve noticed colorful vehicles strategically parked but don’t yet have fully wrapped mobile advertising or even simple door decals, you are missing out on an inexpensive but highly effective opportunity. And, if you own the building or can lease any outdoor surfaces, visualize wall murals you have seen from down the street and see your own brand there!

Are fairs and festivals part of your marketing mix? Do you host parking lot events? Your logo’d tents with fluttering flags and tables with customized throws, skirts and runners are sure to enhance your visibility with a welcoming look that drives traffic.

SpeedPro Imaging of Denver can design, print and install every item listed in this blog for your shop. Reach us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net