Retailers, We’ve Got Your Signage Covered: Inside, Outside, Offsite and On the Move

Let’s take a walk in your prospects shoes to “see” what they see:

We walk into a new store. The storefront images were eye-catching and we see an engaging graphic on the ground. We are intrigued enough to open the door with the business’ logo on it. There is a second entry with another transparent panel. There, we notice a frosted version of the logo prominently displayed.

After entry, signage behind the check-out and at counter-level is keeping us engaged, visually directing us and encouraging us to purchase.

As we move through the store, we see the logo boldly placed on glass jars and baggie labels for smaller items. We notice that even items like lighters and free samples are branded!

 We make our purchase and notice the clerk is tucking our items into a bag with a logo’d decal. Then, a custom “Thank You for Shopping at Acme” sign is the last impression as we walk out the door.

Now let’s go behind the scenes as the owner or store manager:

Off the retail floor, you may need signage in the form of high tack adhesive labels for inventory management, and poster-sized informational signs with employee rules. We also find fun, motivating messages about the stores’ culture.

Heading outside, there are many more branding opportunities:

If you’ve noticed colorful vehicles strategically parked but don’t yet have fully wrapped mobile advertising or even simple door decals, you are missing out on an inexpensive but highly effective opportunity. And, if you own the building or can lease any outdoor surfaces, visualize wall murals you have seen from down the street and see your own brand there!

Are fairs and festivals part of your marketing mix? Do you host parking lot events? Your logo’d tents with fluttering flags and tables with customized throws, skirts and runners are sure to enhance your visibility with a welcoming look that drives traffic.

SpeedPro Imaging of Denver can design, print and install every item listed in this blog for your shop. Reach us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net

Question: How to Confidently Manage Your Event Planning Long-Distance?

Answer: Hire a local company that’s been there and done that countless times!

You’re an event planner and you love it. As the conductor waving your wand over suppliers, you thrive on the pressure of managing your event that’s going to take place in Denver from your East Coast location. So on the checklist with all your large format printing needs listed, choose a locally based, proven printer, and keep your focus on putting bodies in the seats.

In the early stages of your event planning, taking a virtual walk-through of any venue without flying out is a great option to increase your comfort level. Plan and address those details of the visual path your attendees will take using a variety of apps like Google Duo, Tango and ooVoo Video Call. These walk-throughs from your out-of-state location are a breeze with a local printer! And, a local printer will know the venues rule and regs for hanging signs, options for wayfinding signs, podium signage, oversized agendas, oversized speaker promo boards and trade show booths. 

Hiring local also gives you the benefit their familiarity with the in’s and out’s of delivering to all the big venues and hotels around the metro area. For example, at the Colorado Convention Center, deliveries for trade show booths without being an attendee must go to a specific security gate to ensure the delivery gets to the booth in very short order. Conversely, at The Denver Mart, print vendors can hand-carry deliveries right to your meeting room or booth.

Choose SpeedPro Imaging of Denver and you’ll experience the same high-level of service as our two clients’ quoted on this blog!  Reach us at 303.426.4199, denver@denverspeedpro.com or www.speedprodenver.net