Present the most eye-catching, stop-in-your-tracks booth graphics!
Before the doors
open and all those wonderful potential customers flood into the event hall, a
lot of the hard work is done. The planning, “should we invest in a full booth
or create a booth-in-box?” and most importantly what to “say” with booth
graphics will be decided along with considerations such as should an event
within the event be sponsored? Who will work the booth? Who will handle the set
up and tear down?
Trade shows
are hard work but with the right messages presented in an interesting way, you
can have booth graphics that stop prospects in their tracks or at least slow them down. Then, booth staff can feel more comfortable approaching prospects
who have already engaged with your business even at a minimal level and they’re
more likely to listen to the 15-20 second pitch your staffer has on the tip of
their tongue.
Let’s say
you are a company that is going to do numerous regional shows. A booth-in-box; a
back wall banner, a table skirt and throw with a couple of pop-up banners may offer
enough flexibility in booth size and placement to be an affordable, luggable
option for a start-up. If you are more established, it
might be time to invest in bigger, more complex booth properties.
Choose Your Vendor from Design
through Delivery
Since your
booth properties are an investment, it will be worth-while to spend some time choosing
your printer/producer. Longer-term relationships such as these are
valuable and will save you time and ultimately money. You want a vendor that understands
the context the properties will show in and that they are producing investment
properties that will be used over and over. So not only do they have to be
visually a stand-out, they need to pack and travel well too.
Plan and
produce every over-sized print piece together. For example, if you’re sponsoring
a happy hour, you’ve purchased a signage opportunity so a simple but
interesting banner with your logo on it, of course, with a drinks on us sentiment
hanging overhead can make enough of a statement. Having one printer produce all
the items for an event will ensure continuity in the look and feel of the
pieces--not to mention perfect color matches.
Make your
staff feel proud and excited to represent your company confidently by choosing well-designed,
colorful, show properties and it will pay off in goodwill and in leads!
Great. Big.
Graphics. It’s what we do.
Contact SpeedPro Imaging of Denver for a quote on your
new trade show properties.
We’ve delivered to all the big venues and hotels in
the metro Denver area for years.
