Florence Nightingale Was Right

Sometime before the turn of the last century, “The Lady with the Lamp” advocated the use of natural sunlight and soothing colors to create a relaxing setting that would encourage healing. Research has confirmed that Florence Nightingale was right¹. Patients in well-designed hospital rooms experience less anxiety, require less pain medication and have shorter hospital stays, according to The Center for Health Design, an organization of health care and design professionals that uses evidence-based research to develop standards for functional hospital designs.

Hospitals have always employed architects, of course, but didn’t necessarily heed Florence’s advice. That has been changing and in a big way. “Positive distractions,” such as beautiful artwork, give patients something to focus on, other than their discomfort from medical procedures.² Sky Ridge Medical Center in south Denver ranked an impressive 7 out of 25 in The 25 Most Amazing Modern Hospitals in the World published in April, 2015 by the Best Master of Science in Nursing Degrees organization. The ranking came in no small part to its extensive art collection with pieces selected specifically “to bring aesthetic beauty and a sense of home to guests.” Note they don’t have patients, they have guests!

Still, we tend to visualize hospitals as well as urgent care facilities and out-patient treatment centers as bright white boxes that we’d rather not go to. So maybe we just haven’t noticed the shift going on because it can be as subtle as a soft yellow paint instead of a jolting white, wall murals depicting outdoor scenes in a waiting room, or elevator wraps with cheerful seasonal messages.

Most healthcare providers know they realistically can’t obtain a pricy art collection to raise the aesthetic beauty of their facility, but may not know where to start to bring in some color. SpeedPro Imaging, a large format print studio, has worked on-site at hospitals to develop those “positive distractions” for their waiting and patient rooms, as well welcoming outdoor banners and wraps for elevators. Creating interesting graphics is what we do.

Sources:

1 International Network for Neuroaesthetics, Published July 17, 2012 Written by Meika Jensen

2 Positive Distractions, published March 11, 2012 by Debajyoti Pati, PhD, for HKS Clinical Solutions & Research in collaboration with American Art Resources designed a study to examine the influence of positive distractions in the dental and cardiac clinic waiting areas at Children's Medical Center of Dallas. A positive distraction has been defined as “an environmental feature that elicits positive feelings and holds attention without taxing or stressing the individual, thereby blocking worrisome thoughts.” 

It’s a Wrap!

No, not a burrito, a Greek gyro or the end of filming a future hit movie. . . It’s your vehicle that will be a hit if you wrap it up.

Why Wrap?

Wraps are affordable and anytime you are out on a job, your prospects can “see” you at work or roaming around their neighborhood or territory. For already-distracted drivers whizzing by a billboard, a wrapped truck will be more memorable.

Build brand awareness by displaying your logo as unique moving billboards. It makes sense and will make you lots of cents! Here are more benefits to choosing vehicle wraps:

• You can show off examples of your work right on your vehicle
• You can easily and affordably have wraps and decals changed out
• Wraps also serve to protect the paint/finish of your vehicle--much like a clear-bra
• A website URL and phone number may be the top two visual priorities but that still leaves plenty of room to get creative and colorful (We typically recommend sparse copy. Too much information gets forgotten.)

Vehicle graphics are commonly regarded as one of the most effective forms of advertising with costs as low as 5 cents per thousand impressions

Rocky Mountain Custom Landscapes (RMCL) came to SpeedPro and requested a colorful wrap design and one that showcased their work. With a large box truck as a blank canvas, SpeedPro designers had a ball creating a unique and interesting wrap for an 18’ by 7’ box trailer. Our client was so happy with our work, here’s what he had to say:

“SpeedPro wrapped our entire fleet of trucks, box trucks and trailers and did it fast and affordably. Hands-down their graphic design services has made them our go-to vendor. We starting working with them several years ago after talking with other companies and have been consistently happy with their services.” – Jason Ulberg, Vice President/Owner, RMCL

SpeedPro has designed, produced and installed hundreds of wraps and decals on anything that moves (or doesn’t, we’ve wrapped mailboxes) including cars, trucks, trailers, food trucks, golf carts, boats and Zamobi’s. We’d love to provide you with a quote for your fleet of one or 1,000!

SpeedPro Imaging of Denver

speedprodenver.net

denver@speedprodenver.com

303.426.4199

Ad Agencies and Their Print Vendors

A Close, Crucial Relationship

Did you inherit your print vendor when you changed agencies? Happens frequently in our new normal climate of job-hopping. If your new employer has already vetted them, it should be worth it to give them a chance before suggesting switching. Because an established relationship usually puts your business at the top of the priority list.

Your printer should know and appreciate that they are not only representing your agency but your customers’ too, and value the opportunity to visually represent both.

At a minimum, the printer should have an excellent on-time delivery record at competitive prices. Some print studios offer creative services you can tap into either in a crunch, a transition, or just because you want to try out a new designer.

Does your printer have a back-up printer so they never let you down? You love fast food and clothing chains, choosing a franchise printer like SpeedPro Imaging of Denver gives you the benefit of having built-in back-up, consistent and committed, without you having to scramble or even be aware of the crunch; that’s for your printing partner to work out, not you!

SpeedPro Imaging of Denver knows that agencies are always in fast mode to please their clients. Jobs we have handled for B2B and B2C agencies include but is by no means limited to banners, board prints, banner stands, door decals, elevator wraps, feather and tear-drop banners, hanging posters, vehicle decals, point-of-purchase graphics, and yard signs.

At the end of the day, we know it is about your getting print jobs completed, when you need them and flawlessly. We do that every single day for our clients.

“Jobs from SpeedPro always turn out great. Their prices are competitive and it’s not unusual to get early delivery. I manage a lot of print buys for my agency so I appreciate that my over-sized jobs will be handled not only quickly but at the high quality level I’m expecting.” – Alexandra Moyers, Project Manager, Brand Iron, Denver, Colorado

When is it a good idea to hug a window?

When you’re a window cling!

Window clings and high tech, not two things we typically associate with each other but consider this:  the newest window clings are not only eye-catching but are great for any business with foot traffic. When you hear the word “cling” you might picture a small round black and white sticker or uneven black lettering, but forget about those basic window stencils. Using the latest in printing advancements you can now have window clings that are colorful, creative and bold.

Here at SpeedPro Imaging of Denver, we use a new, reusable window film called Glass Adhere. This product uses a technology different than traditional “static” clings. It has micro-suction cups on one side, and can be used over and over--allowing you to rotate images regularly. If it ever becomes dirty, simply wash off it off and reapply.

By using window graphics as your primary signage you give yourself the flexibility to quickly, easily and affordably change out your brand image at will. Think of Glass Adhere as a billboard and use big bold images with sparse on-point supporting text--and that’s all. Here are just a few examples of how mighty but flexible window graphics can be used:

·         as branded signage

·         with seasonal imagery and messages
·         to announce a sale
·         to announce closeouts
·         to announce specials
·         to convey any message any time you want

Still not sold? Glass Adhere graphics stick to glass without adhesive, can be moved around after placed if desired, can be mounted inside or outside glass, and, are easily removed.

At SpeedPro Imaging of Denver, we custom design all types of temporary and permanent window graphics in any shape you want to give you eye-catching and totally unique designs (you can hug us later :-).

Imagine hundreds of competitive runners pounding over your work

Will it hold up? Ours did!

No boring highway race for our Mile High city! The 2016 Colfax Marathon route went through a fire station, through the Bronco’s Mile High Stadium where runners appeared on the JumboTron–early in the race and then again near the end–and along Sloan’s Lake, as well as through lots of interesting neighborhoods on the 26.2 mile route. The racers eventually wound their way back into beautiful City Park. Exhausted but exhilarated, racers ended their perfect running weather day with BBQ and beer. Lots of BBQ. Lots of beer.

But, before any runners showed up for their 6 a.m. start time, in the wee hours of the morning on May 15, the SpeedPro Imaging of Denver team arrived well ahead of the more than thousand race competitors. In just a few hours in their very own marathon, they put down great big colorful graphic markers for each of the 26 miles for the full marathon and another 13 for the half-marathon in just a few hours.

“Most of the runners probably whizzed by too quickly to appreciate the detail and care that went into producing and installing these custom graphics, but I know our studio, once again, delivered great work for this big event,” said Darin Schneider, SpeedPro Imaging of Denver owner and general manager.

Removing the graphics even faster than they were put down at the end of the day is not the fun part of handling jobs like this, but it is satisfying to be trusted to handle the job from start to City Park finish line!