Outdoor Color Provided by Nature

And by SpeedPro Denver’s Great. Big. Graphics.

Have you gotten comments about how easy it is to find your business? If not, it’s time for an update along with the spring cleaning. We want to share some well-researched tips on how to visualize and design the right signage for your business.

Make it Noticeable

Three out of four shoppers will visit a new store for the first time based on its signage, while many shoppers say a store’s signage is a direct reflection on its product and service quality. Numerous studies from both industry institutions to public research universities drive this point home--your organization’s outdoor signs have the power to increase store traffic.

The International Sign Association states that a successful outdoor sign holds four qualities:

1. Detectable
2. Conspicuous
3. Legible
4. Comprehensible

With these four key traits in mind, start visualizing your new signage.

Pick an Emotionally Relevant Color Scheme

Decades of research have gone into understanding color psychology; the science of how certain colors elicit specific reactions within viewers. Businesses harness color psychology to pick branded color schemes, selecting colors and shades that trigger a set of emotions they want to be instantaneously and even subconsciously associated with. From playful to authoritative, contemporary to classic, youthful to mature, luxe to price-conscious, colors help convey your company’s “personality.”

Signs that are designed using one of three established color-theory methodologies can boost professionalism, legibility and their overall appearance:

·       Biadic or triadic color schemes:  Biadic or triadic color schemes pair colors based on their position on the color wheel. As the root of their names suggest, biadic schemes use two opposing colors, such as yellow and purple, whereas triadic colors use three colors equally spaced on the color wheel, such as light orange, purple and green. The results are high-intensity imagery with natural light and dark components.

·         Gradient schemes:  Also called monochrome schemes, gradient schemes select one dominant color, then accent it with various shades of that same color. Signs with gradient schemes may lack the high-contrast intensity of biadic or triadic color schemes, but they can appear more polished and luxe.

·         Split complementary schemes:  Split complementary schemes pair one dominant color with two other colors that sit to either side of the dominant color’s direct opposite. For example, if the dominant color is red, the split-complement colors are light green and teal since those are the colors on either side of the red’s direct opposite, green. Split complementary schemes lend signs a brighter and more complex color palette while maintaining high levels of contrast but can take extra work to balance attractively.

Prioritize Readability

Is your font easy to read and are you thinking big enough? A good industry rule of thumb is the 10-by-1 rule, which states one inch of letter height can generally be read at a maximum of ten feet away.

Consider Using Texture or Depth

Texture provides contrast for outdoor signage, which increases both its readability and general appearance. Signs that include these visual elements also have an easier time distinguishing themselves from the crowd, their detailing allowing them to pop on the street.

·         Shading:  Shading increases letter readability. Signs can incorporate shading into the design itself through fonts and prints or by placing lights around the sign to cast strategic shadows.

·     Tone and hue contrast:  Contrasting colors give letters and graphics a natural pop. Signs with contrasting colors using the methodologies described earlier will naturally increase depth and textures.

·     Pop-out material or textiles: Signs are often tied to the appearance of the 2D materials they are fashioned from. While this most often includes base substrates like vinyl and canvas, it can also incorporate elements that look more 3D, such as contour-cut signage.

Go Digital

Digital signage shakes up the conventional, static signs spotted along the street. Since these signs use screens instead of printed substrates, they are innately brighter and flashier, plus are more readily customizable. Businesses can easily swap and replace the text and images on its digital signs without having to install something new every time branding efforts change.

Digital signs are especially beneficial if your operation changes its products and services frequently. For example, an ice cream parlor could advertise its flavor of the day, a restaurant its weekly menu and a gas station its daily fuel prices and snack specials.

Light It Up

Adding a light source to your signs will turn your outdoor signage into a 24/7, weatherproof advertising canvas.

The most common backlit signs use LED lights and frames surrounded by a fabric overlay that serves as your sign’s front face. When switched on, your sign illuminates text and graphics from the inside out. The results are enhanced sign aesthetics, clarity and readability, plus one of the easiest ways to stand out from other signs on the street.

Include a Graphic

More than half of consumers prefer signs containing both text and graphics, as opposed to only eight percent who prefer text-only signage. With over 85 percent of consumers saying they glean a company’s character or personality based on its outdoor signs, including graphics becomes that much more important.

Researchers believe this success comes down to heuristic cues. Signs with graphics can relay additional branded information about a business or service. Compared to text-only signs, graphics are language-less and have the potential to be instantly recognizable.

Outdoor signage represents your business. It conveys a tone and a personality, as well as what customers can expect when they step foot inside your space.

With these tips in mind, contact SpeedPro Denver

today and we’ll get started on your new outdoor signage!

denver@speedpro.com 303.426.4199 www.speedpro.com/denver

Do Large-Scale Graphics Really Boost Sales?

Survey says YES. We don’t even have to imagine the value, researchers have done the hard work. According to a 2012 study published by the Sign Research Foundation, sign changes generally had significant, positive impacts on sales, number of transactions and profits. Roughly 60 percent of businesses across industries surveyed reported sales increases averaging about 10 percent.

Let SpeedPro Denver create colorful, bold large-scale wall signs for your lobby, factory, hallway, retail outlet, windowless conference room, lunch room, casino, or movie theater. Anywhere there’s a blank wall there’s opportunities to reinforce your brand and key messages.

And, no expensive framed artwork is needed in our fast-changing world. Custom large scale wall signs, canvas prints and floor graphics are all affordable and can serve as part of any cohesive interior design. Research conducted as recently as June 2018 indicates a positive correlation between employee satisfaction and their work engagement. Take it a step further and include employees in the plans and decisions around wall murals in their workspace.

SpeedPro Denver has lots of vivid portfolio examples of great big wall graphics we've handled to give you some ideas for your location. We’ve worked with hospitals, schools, corporations, advertising agencies, casinos, real estate companies, lawyers, and shopping centers among many others to visually add interest to lobbies, conference rooms, retail outlets, hallways and cafeterias.

Contact Us for a Free Quote

We're happy to check out any site and give recommendations!

303.426.4199 denver@speedpro.com www.speedpro.com/denver

Calling All Marketers & Print Buyers

Large format printers produce a lot more than trade show properties!

SpeedPro Denver prints GREAT. BIG. GRAPHICS. for all departments

SpeedPro Denver can support your marketing including all events—internal, external and sponsorships. And, we can support your facilities, HR, sales, and operations teams with signage of all types and sizes. With our specialized equipment we regularly produce:

Banners for the sponsorships, trade shows, industry events, and the company picnic—hanging and re-usable retractables. Scrim banners are commonly used for outdoor signage while smooth banners present crisp images--even up close. Let us know the setting, and we’ll recommend the right material.

Canvas prints–line the hallways with artwork, no framing necessary! An affordable option for even the smallest business, canvas prints have a soft feel and look.

Door signage–quick identification for the conference rooms, access restricted, supplies, you name it. Choose a substrate that will stay up for years or one that can be easily removed.

Easel prints–for the lobby to welcome guests. Customized messages printed quickly and inexpensively add sophistication to welcome VIPs.

Elevator wraps–entertain and inform employees and visitors. Still a novelty, use this space to reinforce your brand and key messages.

Employee of the Month or Reserved parking space signs that hold up in the elements–visually reward your best employees. Printed on substrates such as Max-metal, signs will stay up weather the elements for years.

Exterior signage of your logo in full color—be easy to find and memorable. Options range from single block lettering to wall murals to 3D treatments.

Lobby, interior and conference room windows with your logo full color or frosted—reinforce your brand. Window film such as Glass Adhere is removable and reusable but can also stay in place for years.

Seasonal graphics for the lobby and lunchroom—bring color to a typically sterile setting. Thin poster boards that can easily be hung and removed from most surfaces are affordable and fun.

Visuals for the big sales meeting–podium signs and posters in any size. Your speakers will appreciate the chance to customize messages and your audiences have come to expect it.

Tents and flags–create shade to show you care about your employees. Fluttering flags are fun and eye-catching. Tents for outdoor events can be nearly any size; cover your trade show table or a crowd of hundreds.

Vehicle wraps or decals–for your sedans and vans. Simple decals can be designed and strategically placed to make an impact while telling the world you a small business but ambitious! Full wraps are custom to show off your brand and convey your market position.

Wall murals–reinforce key messages and add visual interest to a space. For longer-term placements, wall murals can be any customized graphic, familiar scenery or as simple as big arrows pointing the way.

Window graphics–add color, fun and deflect birds. Pull in traffic with the latest specials or shield your interior space with engaging visuals while letting in light. 

Give us a call at 303.426.4199

email denver@speedprodenver.com or 

visit speedprodenver.net

to talk about your large format print jobs. 

We provide free estimate and will come to you.

To see and read about more print jobs we’ve done, check out the 

News & Awards on our website and view our extensive portfolio!

Why follow the yellow brick road? Because it visually pulls you in!

Create your own yellow brick road to . . .  

. . . get booth traffic at a trade show

. . . pull in retail customers

. . . direct traffic in a movie theater
. . . welcome guests to your lobby

. . . route marathon traffic with colorful mile markers

. . . steer your event traffic to the right hotel meeting room

. . . entertain hockey and basketball fans

. . . designate safe zones in a manufacturing plant, print shop or any industrial setting

. . . differentiate your booth at a street festival

. . . brand the schools' gymnasium with the mascot to promote team spirit

. . . create visual interest at the local recreation center

Floor and street graphics are engaging, fun and can be used for the long term or for that one day event. SpeedPro Denver can design, print and install your custom job. We can also remove your graphics--fast and affordably. Here are just few examples of floor/street printing we've handled:

Give us a call at 303.426.4199 or write denver@speedprodenver.com

 to talk about your large format print jobs. We provide free estimates and will come to you!

Affordable, Easy Transformations

It’s nearly spring! For some, it’s time to start planning spring gardens and freshening up interiors with lighter, brighter colors. Along those same lines, it might be the right time to start thinking about visual transformations you can make at your workplace. Investments in colorful graphics can pay premiums in increasing brand awareness, reinforcing a brand, or a thoughtful way to introduce a new brand within an existing product or service “family.” You already know that color matters, so do a quick audit of your surroundings to make sure you are using it to your competitive advantage.

Create Drama Using Color!

Using the tried-and-true color wheel to plan your own color scheme is the right place to start any design project. After you decide on your primary color, the additions to your palette will show themselves. Are you promoting chocolate brown coffee? A saturated green is a great complement (sound familiar coffee lovers?). If your setting has a natural wood texture, only saturated colors will do! If your setting is clear, for example, a lobby door, you can add color and even keep it transparent.

If your logo is driving all designs and is a comfortable, familiar blue, consider adding warm colors like red, yellow, orange and beige to supporting graphics. Besides complementing your blue, those color choices will make it pop even more. If your logo is already in the warm color family, then add a splash of a cold color; green, blue or gray.

Pastels work great on eye-level store-front windows or on posters and handouts but when designing for large format print, think saturation. A bright cobalt blue instead a soft light blue makes a significant visual difference—especially on a large scale.

Try reversing out your logo to white or black and put it against a bold, bright background to keep your look fresh.

SpeedPro Imaging of Denver specializes in transformations and would like the opportunity to bid on yours. We turn cars into baseballs, brick walls into announcements to show off blue ribbon awards, and non-descript escalator rides into colorful trips down Bourbon Street.

We’ve worked with hospitals, corporations, golf courses, advertising agencies, telecomm companies, casinos, schools, hotels, real estate agencies, sports teams, lawyers, and shopping centers to visually add interest to retail windows, business lobbies, conference rooms, hallways, elevators (doors and interiors) and escalators, and all types of windows (inside and out).

Then, our clients come back to us to provide great big graphics for internal and external special events and to wrap their fleets! 

Check out our impressive and extensive portfolio then contact us at 303.426.4199, denver@speedprodenver.com or www.speedprodenver.net