It’s nearly spring! For some, it’s time to start planning spring gardens and freshening up interiors with lighter, brighter colors.
Along those same lines, it might be the right time to start thinking about
visual transformations you can make at your workplace. Investments in colorful
graphics can pay premiums in increasing brand awareness, reinforcing a brand,
or a thoughtful way to introduce a new brand within an existing product or
service “family.” You already know that color matters, so do a quick audit of
your surroundings to make sure you are using it to your competitive advantage.
Create Drama Using
Color!
Using the tried-and-true color wheel to plan your own color
scheme is the right place to start any design project. After you decide on your
primary color, the additions to your palette will show themselves. Are you
promoting chocolate brown coffee? A saturated green is a great complement
(sound familiar coffee lovers?). If your setting has a natural wood texture,
only saturated colors will do! If your setting is clear, for example, a lobby
door, you can add color and even keep it transparent.
If your logo is driving all designs and is a comfortable,
familiar blue, consider adding warm colors like red, yellow, orange and
beige to supporting graphics. Besides complementing your blue, those color
choices will make it pop even more. If your logo is already in the warm color
family, then add a splash of a cold color; green, blue or gray.
Pastels work great on eye-level store-front windows or on
posters and handouts but when designing for large format print, think
saturation. A bright cobalt blue instead a soft light blue makes a significant
visual difference—especially on a large scale.
Try reversing out your logo to white or black and
put it against a bold, bright background to keep your look fresh.
SpeedPro Imaging of Denver specializes in transformations
and would like the opportunity to bid on yours. We turn cars into baseballs, brick
walls into announcements to show off blue ribbon awards, and non-descript
escalator rides into colorful trips down Bourbon Street.
We’ve worked with hospitals, corporations, golf courses, advertising
agencies, telecomm companies, casinos, schools, hotels, real estate agencies, sports
teams, lawyers, and shopping centers to visually add interest to retail
windows, business lobbies, conference rooms, hallways, elevators (doors and
interiors) and escalators, and all types of windows (inside and out).
Then, our clients
come back to us to provide great big
graphics for internal and external special
events and to wrap their fleets!
Check out our impressive and extensive portfolio then contact us at
303.426.4199, denver@speedprodenver.com or www.speedprodenver.net
