Enjoy Part 2 of our substrates series and as always,
feedback is welcome and appreciated!
feedback is welcome and appreciated!
Window Graphics
You see this substrate used in every size
imaginable. It might be a basic circle a few inches in diameter or a large sheet covering an entire floor-to-ceiling glass window. You see it everywhere on
retail windows and at entertainment venues promoting seasonal and even daily
specials, the latest acts or movies, announcing new sales, closeouts, and as logos
on any glass surface.

Wall Graphics
You've see wall murals used extensively for decorative purposes (Thanks for your patronage) or to inform or distract (does the view from your dreaded dentist chair offer calming graphics on the ceiling?) but they also work to create advertising space that can engage and entertain (it’s impossible to ignore those ads on the sides of brick buildings isn't it?).
When considering a wall mural, the texture of the surface is the most important component to evaluate. Is it a smooth office hallway wall, a mall barrier or the outside of a brick building? Depending on the placement, you may have options for the finish to consider too: do you want a low-glare matte, a high luster for maximum shine, or a fabric canvas-type rugged finish to add texture to a flat surface? Think of wall graphics as custom wallpaper. Your artwork can be printed on this substrate that goes edge-to-edge and floor-to-ceiling. Here are some of the material options:
When considering a wall mural, the texture of the surface is the most important component to evaluate. Is it a smooth office hallway wall, a mall barrier or the outside of a brick building? Depending on the placement, you may have options for the finish to consider too: do you want a low-glare matte, a high luster for maximum shine, or a fabric canvas-type rugged finish to add texture to a flat surface? Think of wall graphics as custom wallpaper. Your artwork can be printed on this substrate that goes edge-to-edge and floor-to-ceiling. Here are some of the material options:

shrink, wrinkle or rip in any temperature or climate change. It easily wraps around corners and poles. You see it often in restaurants, retail settings and offices.
RoughRAP™ is a durable vinyl ideal for covering
textured walls like brick, concrete, wood, wood paneling, and cinderblock. Textured
walls, while more challenging to install graphics onto, often come across
looking painted but are installed without the hassle of trying to evenly saturate a
brick or cinderblock surface. And, the graphics are easier to remove than paint!
RoughRAP can provide full coverage or be contour cut into any custom shape you
want. It can also be used to add a special event announcement or logo to an existing
mural.
Floor Graphics
Materials
for floor graphics have evolved along with advances in print technology. Installation
and removal times have sped up and demand has grown for this inexpensive but
interesting branding option. “Floor” in this context includes concrete, asphalt, commercial grade carpets, laminated vinyl, wood, brick, and even some tile.
Surfaces that can grip and maintain graphics are nearly endless.
Floor
graphics are also popular as welcome mats (that no one will trip on) greeting customers with a logo and cheery message, at convention centers and event
venues to provide directions and steer the flow of traffic, with retailers and
restaurants to showcase seasonal specials, and they can entertain elevator
riders by adding an interesting distraction or key messaging during the wait. Affordable
for weddings and other special events, floor graphics are also popular with car
dealerships. Shopping mall managers can use floor graphics to encourage and
entertain their customers who are walking up a flight a stairs by telling a
short story to keep them going! Every surface is an opportunity.


G-Floor Graphics from Better Life Technology LLC offers
custom-printable vinyl sheet materials including long-term flooring (visualize
a high school gym or a dance studio floor that can take a pounding without
showing wear—it may be a G-Floor Ultraflex graphic) and repositionable
floors that can be custom-cut for your logo or promotional messages (imagine a
trade show booth floor in place for the short-term but it’s reusable!).
Our next blog will cover the many options to consider when ordering BANNERS!
Don’t hesitate to contact us anytime with questions about these or other substrates you are considering at denver@speedprodenver.com, 303.426.4199 or www.speedprodenver.net.
We always welcome your suggestions for topics and specific materials
to cover in future blogs as well.
Glass Adhere is a trademark of Pro-Graphics Network, LLC
Photo Tex is a trademark of the Photo Tex Group, Inc.
RoughRAP is a trademark of Mactac
Interlam
is a trademark of Drytac