When you arrive at your customer’s residence and expect to be
welcomed and trusted to be let onto
their property, you better believe they are looking closely at your vehicle. So
use it to claim your market position.
If your business is named Budget Plumbing, a few simple
decals with your logo, phone number and web address are appropriate and what
bargain-hunters want to see and will choose. On the other end of the scale, if
you’re a high-end bathroom remodeler, for example, you can show two key visuals
that tell a before and after story and still have room to list the high-end
neighborhoods you serve (or want to!).
If you’re in real estate, you can convey the type of listings
you want with the impression your vehicle gives off: a Mini Cooper with cheery decals conveys fun
and modern but frugal; a fully wrapped Lexus with metallic accents projects high-end
and successful.
It’s Your
Reputation and Your Vendors
Your wrap graphic designer/printer/installer should
understand that your reputation is riding on the quality and visual interest
your wrap conveys. If you’re a memory care facility, a calm palette with basic
information may be appropriate. If you’re a hard rock radio station, well, the
sky’s the limit.
At the same time, your vendors’ reputation is out there every
day too. Is the install done perfectly? Do all the colors match exactly from
truck to truck? What about maintenance? How will wraps affect the paint or not?
What about removing the wrap because the company logo changed or they want to
up their market position?
You can use your vehicle wrap to differentiate your brand
from competitors by showing something unexpected or memorable such as a clever
tagline or a one-line quote from a satisfied customer. By doing that thoughtfully,
you can reinforce your brand and market position so what your customers think
of you and what you want them to think become more closely aligned.
SpeedPro Imaging of Denver has worked with a fleet of one
and fleets of 600. We’ve got your vehicles covered, you focus on your customers.
Reach us at 303.426.4199, denver@denverspeedpro.com,
www.denverfleetgraphics.com or
www.speedprodenver.net
